The Client needed a fast team extension with skilled engineers who could quickly do performance optimization of existing b2b E-commerce Marketing Platform and implement new modules.

The team added new value by implementing the next feature of the platform:

– Building a visual and personalized automated customer journeys,

– Getting real-time, reliable and critical feedback from customers,

– Advanced reporting features,

– Improved Real-time data and analytics for tracking, testing and optimizing campaigns.

The platform allows users to:

– Create professional newsletters and email campaigns within minutes,

– Select from dozens of email campaign templates,

– Predict the optimal time to send emails to subscribers,

– Personalize email subjects, bodies and images, and our A/B testing feature to check which version of an email campaign works best. 

– To top things off, ActiveTrail’s email marketing software sports a sign-up form module that includes a wide array of ready-to-use, pre-designed templates, a friendly editor and many other features such as animations and pop-up forms. 

– Offers a wide variety of advanced email marketing software features like the Smart Code that takes your automation game a notch higher with a tracking pixel that will track customers’ behavior from the newsletter to the website and back to triggering emails based on their on-site behavior. 

– Predictive Delivery feature which allows to send email in the perfect time for each recipient to increase open rates and conversion rates.