E-mail Marketing Platform
|The client||Privately owned company with offices based in Tel Aviv.|
|Tech stack||.NET Core 3.1, MS SQL server, Azure DevOps, ASP Net Core, Node.js|
The Client needed a fast team extension with skilled engineers who could quickly do performance optimization of existing b2b E-commerce Marketing Platform and implement new modules.
The team added new value by implementing the next feature of the platform:
– Building a visual and personalized automated customer journeys,
– Getting real-time, reliable and critical feedback from customers,
– Advanced reporting features,
– Improved Real-time data and analytics for tracking, testing and optimizing campaigns.
The platform allows users to:
– Create professional newsletters and email campaigns within minutes,
– Select from dozens of email campaign templates,
– Predict the optimal time to send emails to subscribers,
– Personalize email subjects, bodies and images, and our A/B testing feature to check which version of an email campaign works best.
– To top things off, ActiveTrail’s email marketing software sports a sign-up form module that includes a wide array of ready-to-use, pre-designed templates, a friendly editor and many other features such as animations and pop-up forms.
– Offers a wide variety of advanced email marketing software features like the Smart Code that takes your automation game a notch higher with a tracking pixel that will track customers’ behavior from the newsletter to the website and back to triggering emails based on their on-site behavior.
– Predictive Delivery feature which allows to send email in the perfect time for each recipient to increase open rates and conversion rates.