E-mail Marketing Platform

The client Privately owned company with offices based in Tel Aviv.
Team 20 FTE
Tech stack .NET Core 3.1, MS SQL server, Azure DevOps, ASP Net Core, Node.js

Market challenge

The Client needed a fast team extension with skilled engineers who could quickly do performance optimization of existing b2b E-commerce Marketing Platform and implement new modules.

Our approach

The team added new value by implementing the next feature of the platform:

– Building a visual and personalized automated customer journeys,

– Getting real-time, reliable and critical feedback from customers,

– Advanced reporting features,

– Improved Real-time data and analytics for tracking, testing and optimizing campaigns.

Key benefits

The platform allows users to:

– Create professional newsletters and email campaigns within minutes,

– Select from dozens of email campaign templates,

– Predict the optimal time to send emails to subscribers,

– Personalize email subjects, bodies and images, and our A/B testing feature to check which version of an email campaign works best. 

– To top things off, ActiveTrail’s email marketing software sports a sign-up form module that includes a wide array of ready-to-use, pre-designed templates, a friendly editor and many other features such as animations and pop-up forms. 

– Offers a wide variety of advanced email marketing software features like the Smart Code that takes your automation game a notch higher with a tracking pixel that will track customers’ behavior from the newsletter to the website and back to triggering emails based on their on-site behavior. 

– Predictive Delivery feature which allows to send email in the perfect time for each recipient to increase open rates and conversion rates.